Manufacturing & Automation
Buyers shortlist automation partners online before they ever send an RFQ.
Your engineering is best-in-class. But if a competitor's website looks more capable, more established, and easier to evaluate, they get the call first. You never find out it happened.
What we typically find.
The site shows what you build, not why buyers should choose you
Most manufacturing sites list capabilities and equipment specs. But a plant manager evaluating a six-figure automation investment is not comparing spec sheets. They are comparing confidence. They want to see that you have solved problems like theirs, and your site never makes that case.
Your best proof is invisible
You have completed hundreds of projects, hold integrator certifications, and partner with the biggest names in automation. But your website buries that evidence or does not show it at all. A competitor with half your track record and twice the web presence gets the shortlist spot.
The site has not kept up with the company
The website was built when you had ten employees and one facility. Now you have a larger team, expanded capabilities, and a real product line. The site still reflects who you were five years ago, not who you are today.
There is no path from browsing to requesting a quote
The phone number is in the header. There might be a contact form. But nothing on the site builds the case for why this visitor, evaluating this project, should reach out to you instead of the next integrator on their list.
What we do about it.
We start with a free assessment of your current site: how it represents your capabilities, how buyers evaluate your credibility, and whether the site supports the way purchasing decisions actually get made in your industry.
The pattern is consistent across the automation industry. The engineering sells itself in person. The problem is getting to that conversation. Your site is the first filter, and most manufacturing sites were not built to pass it.
Find out what your website is costing you.
Free. No commitment. We review your site and tell you what we find.
Get Your Assessment